{"id":1335,"date":"2018-05-04T16:57:36","date_gmt":"2018-05-04T14:57:36","guid":{"rendered":"http:\/\/5hort.it\/web\/?p=1335"},"modified":"2020-03-26T15:36:43","modified_gmt":"2020-03-26T14:36:43","slug":"la-campagna-di-grandi-navi-veloci-e-short","status":"publish","type":"post","link":"https:\/\/5hort.it\/web\/2018\/05\/04\/la-campagna-di-grandi-navi-veloci-e-short\/","title":{"rendered":"Press &#038; Poster &#8211; Se un&#8217;idea funziona in breve, funziona davvero."},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"wp-image-1345 aligncenter\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2.jpg\" alt=\"\" width=\"865\" height=\"1223\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2.jpg 2911w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2-212x300.jpg 212w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2-768x1086.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2-724x1024.jpg 724w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2-500x707.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_2-1080x1527.jpg 1080w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p><!--more--><\/p>\n<p>Campagne stampa, affissione, social, display e banner rappresentano una grande sfida per i pi\u00f9 creativi e sopratutto per il shorter. Solo pi\u00f9 brevi, riescono infatti a creare un messaggio rilevanti con una sola immagine e poche parole. Bisognerebbe iniziare sempre da qui, perch\u00e8 se il concept funziona in short, allora funziona davvero (e pu\u00f2 essere sviluppato in qualunque altro formato). Grazie a questo approccio diverse campagne degli shorter hanno vinto premi, gare o sono state pubblicate sugli annual internazionali. Ma giudicate voi:<\/p>\n<h2><strong><img loading=\"lazy\" class=\"alignleft wp-image-1344\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_1.jpg\" alt=\"\" width=\"523\" height=\"733\" \/><\/strong><\/h2>\n<h2><strong><img loading=\"lazy\" class=\"alignleft wp-image-1346\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3.jpg\" alt=\"\" width=\"501\" height=\"707\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3.jpg 2481w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3-212x300.jpg 212w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3-768x1086.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3-500x707.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2018\/05\/GNV-VERTICALE_Pagina_3-1080x1527.jpg 1080w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/strong><\/h2>\n<h2><strong>\u00a0<\/strong><\/h2>\n<h2><strong>\u00a0<\/strong><\/h2>\n<h2><strong><img loading=\"lazy\" class=\"alignleft size-full wp-image-3052\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo.jpg\" alt=\"\" width=\"1417\" height=\"1761\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo.jpg 1417w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo-241x300.jpg 241w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo-768x954.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo-824x1024.jpg 824w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo-500x621.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Ippopotamo-1080x1342.jpg 1080w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3147\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3.jpg\" alt=\"\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3.jpg 2000w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3-300x169.jpg 300w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3-768x432.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3-1024x576.jpg 1024w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3-500x281.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/10\/save-the-word3-1080x608.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a0<\/strong><\/h2>\n<h2><strong><img loading=\"lazy\" class=\"alignleft size-full wp-image-3054\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi.jpg\" alt=\"\" width=\"2520\" height=\"1203\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi.jpg 2520w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi-300x143.jpg 300w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi-768x367.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi-1024x489.jpg 1024w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi-500x239.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/pepsi-1080x516.jpg 1080w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/> <img loading=\"lazy\" class=\"alignleft size-full wp-image-3053\" src=\"http:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive.jpg\" alt=\"\" width=\"2024\" height=\"1431\" srcset=\"https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive.jpg 2024w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-300x212.jpg 300w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-768x543.jpg 768w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-1024x724.jpg 1024w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-500x354.jpg 500w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-400x284.jpg 400w, https:\/\/5hort.it\/web\/wp-content\/uploads\/2019\/08\/Archive-1080x764.jpg 1080w\" sizes=\"(max-width: 2024px) 100vw, 2024px\" \/><\/strong><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[2,1,3],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/posts\/1335"}],"collection":[{"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":32,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"predecessor-version":[{"id":3603,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/posts\/1335\/revisions\/3603"}],"wp:attachment":[{"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5hort.it\/web\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}